3.7" Long With Clip ACEBEAM RX 700 LED Flashlight

I've been buying, selling, collecting, modding and using flashlights for YEARS. I know what 700 lumens looks like. I didn't have an Acebeam in my collection, have an affinity for titanium and unique designs, and like neutral/warm emitter options. When this hit what seemed like an awesome price, I happily added it to my cart and eagerly awaited its arrival. The Good: It's very well made and attractive. The machining, fit and finish are all perfect. The attached clip works great. It comes with a 14500 li-ion cell, but also works with regular AA batteries. The Bad: Where are my 700 lumens? After trying three different fully-charged 14500s (including a brand new Vapcell), I was left unimpressed. The optics provide a cookie-cutter perfect circle of light - dim light. I would estimate the output to be closer to about 300 lumens. Just to be sure that it wasn't mine, I directed my best friend to this light, who also purchased one. When comparing them side by side, the beam profile is identical. I really REALLY wanted to love this light... It's just... not very bright... I'm sorry, I have to be honest. I'm giving it 3 stars because almost everything else about the light is perfect. I just can't get over poor amount of light that this thing emanates. I am now skeptical of any Acebeam light, which is shame, because they have some nice looking models that I'd like to check out, but unfortunately, probably never will.